Bakerista is a small, black-owned business centered around empowering bakers from all walks of life. With baking as an art, those who partake in it should feel proud of what they create as the artist. As the Digital Marketing Analyst, I assist in identifying trends and social media patterns in order to make informed decisions about our marketing plan. I also assist in maintaining both the Shopify store for Bakerista and the Wordpress site for Kymbie Baking Supply. Considering the company is a small business of less than 10 individuals, each person who has been a part of this team wears many hats, and has to effectively balance and manage each of them.